SOFA DEBATE: Leading Creatively during the Idea Development Process 

Thursday February 21
11:35

SOFA DEBATE: Leading Creatively during the Idea Development Process 

Susan Moger, Senior Fellow in Leadership, Manchester Business School, UK

To be successful, new product initiatives require the fusion of innovative ideas with dynamic development capabilities.  In this session, the panellists will discuss their experiences and learning during this creative process.