How should the researcher/founder approach the media?

Wednesday March 8
Business workshop: Biotech to business – Strategies for success
10:30

How should the researcher/founder approach the media?

Suzanne Elvidge, MSc
Biopharma and Medical Writer, UK

You've got a brilliant idea. The science is exciting, the results are great, the technology is going to save lives and the start-up has lab space. The next step is to tell the press. But this isn't always as easy as it sounds – not all science reporting is created equal, and not all articles tell the true story. This presentation will look at the good, the bad and the indifferent in science reporting in the popular press, and show you how best to communicate with the press and get your message out to the public.